"Use the photography like a weapon" was the director thread of John Heartfield,
to relay the image to an engaged function usign their suggestive powers when
he modified or deflecting.
First, I was loaded in favour to translate the John Heartfield’s fight against the fascist dictatorship to a more contemporary context, that is to say modern tyranny of the apparence which is imposed by the brands and advertising.The second
First, I was loaded in favour to translate the John Heartfield’s fight against the fascist dictatorship to a more contemporary context, that is to say modern tyranny of the apparence which is imposed by the brands and advertising.The second
was to reintroduce the photomontage which a different and more personal angle.
I worked on fashion magazines reinvesting the notion of hijack thanks to the principle of folding, in reference to the reflections of Gilles Deleuze, in order to transform physically the page and his content, but also “folding” the signification.
The basic size becomes an unique and hazardous shape, and the models hybrids creatures. Then I regrouped this tries in satirical editions of the “Vogue” magazine, in which we find a multitude of pages dedicated to fashion with female and male models which are entirely retouched showing the apology of the appearance in our current and modern society.
